Privacy Policy
Through the Eyes of a Parent
Last Updated: 18th February 2026
1. Introduction
Through the Eyes of a Parent (“we”, “us”, “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you:
- Visit our website
- Purchase the Food and Sleep Programme
- Contact us or interact with our services
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
Through the Eyes of a Parent (Sole Trader)
- Address: 10 Harley St, London, England, W1G 9PF
- Email: amanda@amandamarks.com
3. Information We Collect
a) Information You Provide Directly
- Name, email address, billing address, payment information (processed securely by third-party providers)
- Any information provided when contacting us
b) Information Collected Automatically
- IP address, browser type and version, device information
- Pages visited, time spent on site, cookies, and usage data
4. How We Use Your Information
We use your personal data to:
- Process and deliver your purchase of the Programme
- Provide customer support
- Send service-related communications (e.g., purchase confirmations)
- Improve our website and services
- Comply with legal and accounting obligations
- Prevent fraud or misuse of our content
We do not sell or rent your personal data to third parties.
5. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
- Contractual Necessity: To fulfil your purchase and provide the Programme
- Legal Obligation: For tax, accounting, and regulatory requirements
- Legitimate Interests: To operate, maintain, and improve our business
- Consent: Where you opt in to receive marketing communications
Consent may be withdrawn at any time.
6. Payment Processing
Payments are processed securely via third-party providers (e.g. Stripe, PayPal). We do not store or have access to full payment details. These providers process your data according to their own privacy policies.
7. How We Store and Protect Your Data
We take appropriate security measures to protect your personal data, including:
- Secure website encryption (SSL)
- Restricted access to personal data
- Use of reputable, GDPR-compliant service providers
- Secure digital storage systems
While we take all reasonable steps, no system can be completely secure.
8. Data Retention
Personal data is retained only as long as necessary to:
- Fulfil the purposes it was collected for
- Meet legal, tax, and accounting obligations
- Resolve disputes and enforce agreements
Typically, purchase records are retained for 6 years to comply with UK tax law.
9. Sharing Your Information
We may share your data with trusted third parties only where necessary, including:
- Payment processors
- Website hosting providers
- Email delivery services
- Accountants, legal advisers, or regulators where required by law
All third parties are required to respect the security of your personal data.
10. International Transfers
Some service providers may store data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:
- UK adequacy regulations
- Standard contractual clauses approved for data protection
11. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure (“right to be forgotten”)
- Restrict or object to processing
- Request transfer of your data (data portability)
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any rights, contact us at amanda@amandamarks.com.
12. Cookies
- Ensure proper website functionality
- Understand user behaviour
- Improve user experience
13. Children’s Information
Our services are intended for adults only. We do not knowingly collect personal data directly from children. Any information relating to a child is provided voluntarily by a parent or legal guardian and is processed solely for delivering the Programme.
14. Marketing Communications
If you opt in to receive emails, we may send:
- Educational content
- Updates or offers
You may unsubscribe at any time. We will never add you to marketing lists without your consent.
15. Third-Party Links
Our website may contain links to other websites. We are not responsible for their privacy practices and encourage you to review their policies.
16. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the revision date shown above.
17. Contact
Through the Eyes of a Parent
- Address: 10 Harley St, London, England, W1G 9PF
- Email: amanda@amandamarks.com
By using our website and purchasing our services, you acknowledge that you have read and understood this Privacy Policy.